Aesthetics vs SEO in Web Design
The simplistic view of search engine optimization (SEO) is that it is all about doing everything necessary to ensure that a website ranks as high as possible in search engine results pages (SERPs) at the expense of all else. How much effort should you put into creating clean and eye-catching aesthetics if Google doesn’t care what colours you’re using or how visually appealing the images in your headers are?
True, aesthetics do have an impact on how effective SEO can be, albeit not in a direct way. The design of your website is not vital to Google, but it does add to the user experience, which is a ranking criteria that is highly valued by search engines. It is not necessary to adhere to some arbitrary criterion of beauty. It is all about delivering a webpage in such a way that it serves its intended goal while also providing the best possible user experience.
Good design leads to good SEO, and this is the philosophy that guides Superb Digital’s decision-making. No matter if designing a website from the ground up or just a single web page, we’ll consider how the content will be laid out in the most effective way to allow a page to fulfil its primary goal, which is to convey pages and the information they contain intuitively, clearly, and in a logical structure so that the reader can navigate and consume them.
How Prioritizing Aesthetics Can Be a Barrier to Success
Consequently, you might conclude that, given the fact that aesthetics are important when it comes to SEO, even if just indirectly, you should perhaps place more emphasis on creating an aesthetically pleasing website. The problem with bringing an aesthetically pleasing approach to website development is that it might really have the opposite effect and have a bad influence on SEO. The best web design company Malaysia state the reason why here:
Your website may be tempted to include dazzling animations, auto-playing videos, and high-resolution photographs in an effort to dazzle visitors with audiovisual stimuli. Such aspects can undoubtedly attract people’s attention, but the negatives can be significant due to the high resource requirements that such elements can have.
Although internet speeds have significantly improved over the years, this does not imply that you should overcomplicate your website with a slew of page elements that collectively slow down page load time. This also applies to plugins that cause code bloat and cause the page to load slowly.
SEO in the Design Process
When you consider aesthetics in the context of usability, it becomes evident that not only can both aesthetics and SEO coexist, but that they are also inextricably linked to one another. The same can be said about good SEO design, and vice versa.
These two principles of web design are ultimately aimed at accomplishing the same goal, which is to present important content to consumers in an intuitive and pleasurable manner, respectively. To do this, it is necessary to grasp the objective of each page from the beginning, as well as who will be visiting it and what they require.